ONGOING PPC PROJECT

PPC (Pay-Per-Click) promotion is the most transparent and accountable form of promotion. You can allocate the exact budget amount and only pay when a visitor clicks on your ad. Paid promotion can also include remarketing options to work with the website audience more effectively. Visual Craft offers the way to maximize your PPC search presence with pricing that fits your budget. Request your free consultation call now!

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ECOMMERCE SEO

SEO for the e-commerce website is one of the most effective and affordable ways to grow your ecommerce store and increase your revenue. The better search engines rank your website, the more potential customers visit your online store directly to buy your products or services. Visual Craft can help your selling business sell even more. Request your free consultation call now!

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LOCAL SEO

Local SEO for your website helps your customers find you locally. You are always first to mind when customers visit your neighborhood. Without applying local SEO efforts, your business loses a good deal of qualified traffic. As a result your sales miss out on a number of hot leads. We can help you improve your local visibility. Request your free consultation call now!

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ANALYTICS, CONSULTING, OUTSOURCING

Visual Craft offers SEO consulting services as a way to help companies determine whether and how they need to run their SEO campaigns. We can help your website recover from Google penalty, assist with specific one-time SEO requests or validate the effectiveness of your existing promotional campaigns. Request your free consultation call now!

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DEEP SEO AUDIT

Deep SEO audit from Visual Craft includes the domain overview, checking the technical state of your website, its content and user experience. Afterwards, action points are prioritized and can be forwarded for further processing. Get a comprehensive analysis of your website. Request your free website overview call now!

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ONGOING SEO PROJECT

Visual Craft has years of experience driving impressive results for clients in a number of industries using search engine optimization. Our SEO consulting is performed by a team of highly experienced professionals. We specialize in handling onpage SEO, recommending content marketing strategies, building backlink profiles and tracking the results. Regular and consistent SEO effort will positively affect your website performance. Request your free consultation call now!

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ONGOING PPC PROJECT ASPECTS

01 TRACKING INFRASTRUCTURE
Before the actual promotion starts we make sure that all the necessary tracking tools are in place. Google Analytics is configured and goals are set to reflect the desired conversions on your website. You will be able to see which conversions were achieved from your paid campaigns. Google Analytics and Google Ads accounts are connected for better tracking possibilities whis is reflected in our regular reports.
02 PREPARING LANDING PAGES
To achieve optimal price per click and ad position we optimize the landing pages on the basis of the targeted search queries as well as some other technical criteria from our specific checklist. PPC expert also checks the usability of the promoted pages. This is another strong factor we observe to ensure higher conversion rate for those who land on the promoted pages. If the implementation of changes presupposes development, it can be done either on your side or Visual Craft can take care of it.
03 CONFIGURING GOOGLE ADS ACCOUNT
We configure your Google Ads account to take into account the campaign type, campaign aims, target geography and audience, target keywords and a number of other parameters. The overall aim is to show our ads to the relevant audience at a lower price per click.
04 MANAGING ACTIVE CAMPAIGNS
Once configured, your campaigns require constant attention from the PPC expert. Bids are adjusted on the regular basis to ensure that people do see the ads without you spending over budget. We monitor the activity of the target audience to make decisions about rotation of ads/banners to avoid ad fatigue.
05 SCALING PROMOTIONAL EFFORT
At some point it makes sense to scale the campaign budget to get the most out of the promotion effort. We form our suggestions to increase the investment effort based on the achieved results (number of conversions from your website and ROI). You get reporting about the campaign's performance and see how your business is growing due to a constant flow of new hot leads.

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