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FAQ
What is market research for startups?
Market research involves: interviews, surveys, focus groups and industry data analyses. The purpose of market research is to better understand potential customers' needs and how well your product or service fits into those needs in relation to competitors' offerings.
Why market research is important for startup businesses?
Businesses should understand the needs of three major types of customers: market research helps you adapt to these needs and turn potential customers into regular customers, who in turn may become advocates for your brand and product.
How does market research benefit a business?
Market research is an effective tool for business planning. It provides insight into customers' thinking, buying patterns, and location. In addition, market research can also assist you in monitoring trends and keeping an eye on what your competition is doing.
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