Visual Craft team

Our approach

We have established a work process that allows us to interact effectively with our clients at every stage. A clear flow helps the team deliver products of the highest quality within tight deadlines

Visual Craft work flow

01. Initiation Phase

Initial call and product evaluation

Our process starts with an initial call. We gather data about the goals, size, and budget of the project to assess its feasibility. We determine if we are a fit for you as a team based on the technology and experience required. Sign NDA if needed

Validating technical viability

We assess the technology that would be most suitable for project execution and how it will affect the project goals. Check more about our approach for web or mobile development

Select pricing model

We have a flexible payment policy. Choose what works best for your project.

Fixed scope and fixed price projects, T&M or dedicated teams

Sign an agreement for a discovery, design or development phase

We want to make sure we`re both on the same page about what you want to achieve, how long it will take, how much it will cost. An agreement defines in detail the scope, expectations, and deliverables of the project.

02. Discovery and Project Planning

Product design phase

For any product to become successful we go through a product design phase where we apply a flexible methodology to create a vision of a product that fits the market and is well accepted by the users

Defining the product goals

  • Define the product objectives
  • Determine who the product is for, where it will be used, and how

Product Analysis

  • Direct Competitors
  • Indirect Competitors
  • Market Fit

User research and analysis

  • User and Expert Interviews
  • Online Surveys
  • User Observation

Project details and specifications:

03. UI / UX design

Branding, logos, fonts, grids

Flowcharts image

Home page and key pages

Home page and key pages

Secondary page designs

Secondary page designs

Brandbook, style guides and UI kits

Brandbook, style guides and UI kits

04. Software Development

Ongoing development cycle

Our ongoing development cycle consists of 5 stages.

iagram Software Development
iagram Software Development
Planning new functionalityDevelopmentQuality AssuranceDeploying new releaseCollecting user feedback

Agile approach

  • Sprint planning and Sprint grooming
  • Daily team meetings
  • Weekly stakeholder meetings
  • Sprint demos
  • Retrospective meetings

05. Ongoing Support

After the release of the product, we provide ongoing support that includes updates, bug fixing, monitoring, performance analysis, and user training. We make sure that all components receive timely updates and continue to function correctly.

Don’t know where to start?

We will advise you on the best way to realize your idea, leveraging our expertise

About company

For the past 16 years, our team has developed and continues to develop one-of-a-kind product solutions for clients in a wide range of industries, including real estate, media, financial technology, and others.


Years of experience


Completed projects


Сups of coffee

Read more

Leadership team

Andrew Osipov


My top goal is to build a company that would be most effective in helping our clients reach their objectives.

Visual Craft team

Vitalina Yesyk

Human Resources Director

My high-priority direction is attracting top talents and unleashing their potentials to create solutions that move clients' business

Visual Craft team

Anton Bakai

Chief Technical Officer

My aim is striving for technical excellence in every product.

Visual Craft team


Bret Steinhart
Sonant Telecommunications
Visual Craft worked with me to complete my project for Sonant Telecommunications. I am impressed with their communication, ability to understand the task and knowledge. Andrey was excellent to deal with and easy to communicate with. A++++ First Rate - I plan on using them again and again.
Fred Sabernick
Videojet Technologies
My name is Fred Sabernick, Engineering Manager at Videojet Technologies. My Visual Craft team has developed a cloud-based software management and delivery system website for our latest industrial printer products. The site experience is customized based on the type of user including customers, distributors, and internal company personnel.
French daily newspaper covering international and national news, part of LVMH group
LA’s premier backline facility, servicing Grammy and Academy Awards
World leader in marking equipment, a part of Danaher Corp, a Fortune 500 company
Connects, integrates, and automates your existing content with video
ATTOM Data Solutions is a market-leading provider of real estate and property data for over 155 million properties in the U.S.
Publish your legal notices in most newspapers in France
Home Junction provides real estate & property data for agents, brokers & enterprise
One of the leading French financial daily newspapers, part of LVMH group

Case studies




Real Estate


Web Development



The RealEstateTours is a real estate website & a social network combined in a single application that creates a business hub for those who sell, who buy the property and those who provide all kind of house-related services.

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Book an online meeting

The online meeting will help you to quickly establish a plan of action and identify the resources needed to accomplish your project.

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