Home Case studies Modern Headless CMS Website with Gatsby, React & Plasmic

Modern Headless CMS Website with Gatsby, React & Plasmic

Bluetape, a fintech company providing credit and net terms solutions for the construction industry, approached us with a vision: to revamp their digital presence with a modern, blazing-fast website that reflects their innovative brand and supports scalable growth. Their existing WordPress setup was holding them back—both in terms of performance and content flexibility. They wanted a solution built with cutting-edge web technologies, seamless content editing, and smooth integration with their marketing stack.

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modern-headless-cms-website-with-gatsby-react-and-plasmic

Client's Objectives

Replace WordPress with a modern, maintainable solution
Migrate away from legacy CMS (WordPress) to a tech stack that’s more performant, scalable, and developer-friendly.

Improve website performance and SEO
Leverage static site generation (SSG) and modern frontend technologies to enhance loading speed, SEO, and user experience.

Enable non-technical users to manage content visually
Integrate a no-code/low-code visual editor so marketing and content teams can build and edit pages independently.

Simplify content workflows and reduce developer bottlenecks
Minimize dependency on developers for frequent content updates and layout changes.

Use cutting-edge technologies and modern frontend practices
Ensure the stack includes technologies like React, GraphQL, and TypeScript to future-proof the platform and align with current best practices.

Challenges

Transition from Legacy CMS to a Modern Web Stack

Bluetape needed to move away from their WordPress-based website, which had become limiting in terms of performance, flexibility, and maintainability. They were looking for a future-proof solution built with modern technologies that would allow faster iteration, better user experience, and give their marketing team more control over content—without relying on developers for every update.

Empowering Non-Technical Teams with Visual Editing

Another key challenge was enabling non-technical users to manage and design content autonomously. The client wanted a solution where content updates and even new page creation could be done visually, without touching the codebase—while still keeping the power and flexibility of a custom frontend architecture.

Solutions

Lightning-Fast Website Powered by Gatsby, React & Headless CMS

We delivered a fully modernized website experience, built as a statically generated application using Gatsby and React, and powered by a headless, visual CMS through Plasmic. Here's how we turned vision into reality:

✅ Head-Turning Performance
Leveraging Gatsby’s static site generation, React’s reusable component model, and a headless CMS architecture, we created a lightning-fast, SEO-optimized site that loads instantly and delivers a premium user experience — all while giving editors full control over content through an intuitive visual interface.

Lightning-Fast Website Powered by Gatsby, React & Headless CMS

Code Meets Creativity

We integrated Plasmic, a powerful visual builder that bridges the gap between design and development. Bluetape’s team can now visually create, update, and publish content without writing a single line of code —all while staying fully integrated into the codebase.

Intelligent Data Layer

With GraphQL, we unified data from multiple sources - APIs, CMS, and local content - into a single, flexible query system that makes development faster and more predictable.

Scalable and Future-Proof Architecture

Built on TypeScript, the site benefits from strong typing, improved error catching, and long-term maintainability.
We implemented HubSpot to support the client’s CRM, lead generation, and marketing automation - giving them deeper insights into user behavior and easier campaign execution.

Simple Analytics, Smart Insights

We added StaticCounter, a lightweight traffic tracker that gives Bluetape a snapshot of site performance without relying on external analytics platforms.

Metrics & Impact

+85%

Improvement in Page Speed

>70%

Reduction in Time-to-Content

WordPress Dependencies

100%

Editable via Visual Interface

Technologies

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