Visual Craft team

Product design

We help companies and early-stage startups overcome product design challenges. We’ve accumulated significant experience in building scalable products which meet business goals.

Human-centered
design

Design thinking is a problem-solving strategy that enhances the chance of success. This approach focuses on identifying people's needs determining the best solutions to meet these needs.

Business

Combine business understanding with real user needs.

Solution

Focus on developing a user-friendly and intuitive product that meets user expectations, goals and convenience.

People

Technologies

Use cutting-edge technology to deliver efficient and creative solutions.

Our product
design process

01

Defining the
product goal

We start our work with idea validation. Our goal is to define the final vision of the product and to understand its purpose and competitive advantage. A clear vision of the product helps:
- determine the right strategy
- guide the team to the desired result
- determine who the product is for, where it will be used, and how.
02

Product
analysis

We help our clients do in-depth research to maximize the chances of success before we begin development. Conducting product analysis gives you an understanding of what product your users need and what the market landscape looks like. Early research helps to minimize excessive expenses and extra work in the future. Market research is part of the product analysis. There are two types of competitors you need to review:
Direct Competitors
Indirect Competitors
03

User research and
analysis

Conducting user research helps you to understand who are your users and what your users actually need, which is a key to a great user experience and product success. During the research, we build personas that reflect a certain segment and similarly use the product.
User research can be achieved through one of these techniques:
  • User and Expert Interviews
  • Online Surveys
  • User Observation
04

Project
specifications

For successful project management, the technical team goes through the discovery phase and works to create project details and specifications.This document generally includes:
  • Flowcharts and user flows.
  • User stories or other forms of functionality description.
  • High-level application architecture.
  • Component diagram.
  • Technological stack.
  • Timelines and budget.
05

Wireframes
and prototyping

A prototype allows to demonstrate the functionality, how the product looks and how a user interacts with it. Feedback from users at this stage helps to avoid significant changes in the future. During this step, we:
- Define key product screens and layouts.
- Visualize user flows.
- Create a clickable prototype to demonstrate the functionality and interfaces.
06

Design

During the design phase, we work on the final designs and style guide (color scheme, logos, font styles, grids, layouts, sizes). This stage finalizes the look and feel of all of the product screens and allows the developers to convert the static designs to live applications. It also provides instructions on animations and transitions for dynamic content.
07

Product
validation

We develop a Minimum Viable Product (MVP) to validate the idea. This stage is necessary to discard incorrect hypotheses and focus on features that solve customer needs. As part of the process we also provide:
- A/B testing
- Focus groups reviews
- Metrics analysis built on user feedback
The test and validation phase helps the product design team make sure that the concept works as intended.
We check whether the target users understand the product. Usability testing helps to identify problems faced by users and address them.

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Benefits

Expertise

Product fit-for-market

Testing prototypes and hypotheses on real users will help reduce the risks of releasing a product nobody wants and avoid overspending on improvements.

Expertise

Enhance user-experience

We strive to understand our users and the problems they face. We design our solutions to address users’ needs and keep their attention by building an emotional connection through better experiences.

Product

Reduce cost

Effective planning and the right strategy help spend the development time efficiently, engage the right resources and deliver a product that will find its way to the users.

Market

Increase user retention

Our main goal is to develop a product that captivates an audience, maximize user retention, and make users' journeys effortless and convenient.

Visual Craft team

Get started now

We will advise you on the best way to realize your idea, leveraging our expertise.

15 Years of experience
330 Completed projects

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Case studies

Portfolio
People 2-4 people
People Ongoing
Avis-De-Deces.com
A major French online service for ordering publication of necrologies, condolences and legal death notices in newspapers all over the country.
Learn more
Portfolio
People 4-6 people
People 24 months
Viosk
Viosk is a video storytelling platform that makes marketing your business in the digital world simple. Creating video content with Viosk’s animated slideshow maker is easy: just select a template, edit your content, and render your high-quality video in a matter of minutes.
Learn more
Portfolio
People 2-6 people
People Ongoing
Videojet Software Portal
The Videojet Software Portal has been developed for the Videojet company as a multifunctional platform for efficient customer database management as well as for performing a wide range of operations with the software modules built for industrial printers.
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Portfolio
People 4-6 people
People Ongoing
FutureOn
FutureOn emerges from Xvision - a part of EXP group with more than 15 years of being a state of the art provider of visual engineering for clients worldwide in the Oil and Gas subsea domain.
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Portfolio
People 3-4 people
People 4 months
Centerstaging
CenterStaging is LA’s premier rehearsal and backline facility specializing in production and tech support for television and live performances.
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Portfolio
People 6-8 people
People 18 month
ALPE
Alpe allows publishing your legal advertisement in any French department at the lowest cost.
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Portfolio
People 4-6
People Ongoing
TRET
The RealEstateTours is a real estate website & a social network combined in a single application that creates a business hub for those who sell, who buy the property and those who provide all kind of house-related services.
Learn more

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The online meeting will help you to quickly establish a plan of action and identify the resources needed to accomplish your project.

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