Visual Craft product

Product design

We help companies and early-stage startups overcome product design challenges. We’ve accumulated significant experience in building scalable products which meet business goals.


Design thinking is a problem-solving strategy that enhances the chance of success. This approach focuses on identifying people's needs determining the best solutions to meet these needs.


Combine business understanding with real user needs.


Focus on developing a user-friendly and intuitive product that meets user expectations, goals and convenience.



Use cutting-edge technology to deliver efficient and creative solutions.

Our product
design process


Defining the
product goal

We start our work with idea validation. Our goal is to define the final vision of the product and to understand its purpose and competitive advantage. A clear vision of the product helps:
- determine the right strategy
- guide the team to the desired result
- determine who the product is for, where it will be used, and how.


We help our clients do in-depth research to maximize the chances of success before we begin development. Conducting product analysis gives you an understanding of what product your users need and what the market landscape looks like. Early research helps to minimize excessive expenses and extra work in the future. Market research is part of the product analysis. There are two types of competitors you need to review:
Direct Competitors
Indirect Competitors

User research and

Conducting user research helps you to understand who are your users and what your users actually need, which is a key to a great user experience and product success. During the research, we build personas that reflect a certain segment and similarly use the product.
User research can be achieved through one of these techniques:
  • User and Expert Interviews
  • Online Surveys
  • User Observation


For successful project management, the technical team goes through the discovery phase and works to create project details and specifications.This document generally includes:
  • Flowcharts and user flows.
  • User stories or other forms of functionality description.
  • High-level application architecture.
  • Component diagram.
  • Technological stack.
  • Timelines and budget.

and prototyping

A prototype allows to demonstrate the functionality, how the product looks and how a user interacts with it. Feedback from users at this stage helps to avoid significant changes in the future. During this step, we:
- Define key product screens and layouts.
- Visualize user flows.
- Create a clickable prototype to demonstrate the functionality and interfaces.


During the design phase, we work on the final designs and style guide (color scheme, logos, font styles, grids, layouts, sizes). This stage finalizes the look and feel of all of the product screens and allows the developers to convert the static designs to live applications. It also provides instructions on animations and transitions for dynamic content.


We develop a Minimum Viable Product (MVP) to validate the idea. This stage is necessary to discard incorrect hypotheses and focus on features that solve customer needs. As part of the process we also provide:
- A/B testing
- Focus groups reviews
- Metrics analysis built on user feedback
The test and validation phase helps the product design team make sure that the concept works as intended.
We check whether the target users understand the product. Usability testing helps to identify problems faced by users and address them.

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Product fit-for-market

Testing prototypes and hypotheses on real users will help reduce the risks of releasing a product nobody wants and avoid overspending on improvements.


Enhance user-experience

We strive to understand our users and the problems they face. We design our solutions to address users’ needs and keep their attention by building an emotional connection through better experiences.


Reduce cost

Effective planning and the right strategy help spend the development time efficiently, engage the right resources and deliver a product that will find its way to the users.


Increase user retention

Our main goal is to develop a product that captivates an audience, maximize user retention, and make users' journeys effortless and convenient.

Visual Craft team

Get started now

We will advise you on the best way to realize your idea, leveraging our expertise.

1 Years of experience
1 Completed projects

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Case studies

People 2-4 people
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A major French online service for ordering publication of necrologies, condolences and legal death notices in newspapers all over the country.
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People 4-6 people
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People 3-4 people
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CenterStaging is LA’s premier rehearsal and backline facility specializing in production and tech support for television and live performances.
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People 6-8 people
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Alpe allows publishing your legal advertisement in any French department at the lowest cost.
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People 7 people
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Home Junction
Home Junction (now part of ATTOM Data Solutions) is a leading geospatial data provider for the real estate industry.
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The online meeting will help you to quickly establish a plan of action and identify the resources needed to accomplish your project.

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