We start our work with idea validation. Our goal is to define the final vision of the product and to understand its purpose and competitive advantage. A clear vision of the product helps:
- determine the right strategy
- guide the team to the desired result
- determine who the product is for, where it will be used, and how.

We help our clients do in-depth research to maximize the chances of success before we begin development. Conducting product analysis gives you an understanding of what product your users need and what the market landscape looks like. Early research helps to minimize excessive expenses and extra work in the future. Market research is part of the product analysis. There are two types of competitors you need to review:
Direct Competitors
Indirect Competitors

Conducting user research helps you to understand who are your users and what your users actually need, which is a key to a great user experience and product success. During the research, we build personas that reflect a certain segment and similarly use the product.
User research can be achieved through one of these techniques:

• User and Expert Interviews
• Online Surveys
• User Observation

For successful project management, the technical team goes through the discovery phase and works to create project details and specifications.This document generally includes:

• Flowcharts and user flows.
• User stories or other forms of functionality description.
• High-level application architecture.
• Component diagram.
• Technological stack.
• Timelines and budget.

A prototype allows to demonstrate the functionality, how the product looks and how a user interacts with it. Feedback from users at this stage helps to avoid significant changes in the future. During this step, we:
- Define key product screens and layouts.
- Visualize user flows.
- Create a clickable prototype to demonstrate the functionality and interfaces.

During the design phase, we work on the final designs and style guide (color scheme, logos, font styles, grids, layouts, sizes). This stage finalizes the look and feel of all of the product screens and allows the developers to convert the static designs to live applications. It also provides instructions on animations and transitions for dynamic content.

We develop a Minimum Viable Product (MVP) to validate the idea. This stage is necessary to discard incorrect hypotheses and focus on features that solve customer needs. As part of the process we also provide:
- A/B testing
- Focus groups reviews
- Metrics analysis built on user feedback
The test and validation phase helps the product design team make sure that the concept works as intended.
We check whether the target users understand the product. Usability testing helps to identify problems faced by users and address them.