How to Calculate the Cost of Your Website Redesign


A redesign is a complex work aimed not only at changing the appearance of a website. This service improves the structure, functionality, and content to increase website usability. Below we will discuss five main factors that directly affect the average cost of a website design.

Top 5 Factors Affecting Redesign Cost

Let’s consider five aspects on which the cost of redesigning your website will depend. 

Initial design 

The first thing you should start your evaluation with is the initial design of your website. It can be both extremely outdated and require a thorough remake, or relatively new and need only partial modernization. However, this is not all that needs to be taken into account. 

It happens that websites even with a relatively “fresh” design turn out to be absolutely inconvenient for end users, and, as a result, they do not perform the desired actions, and the conversion rates are too low. In this case, a global design update may also be required to fulfill your website’s main task – to attract visitors and be useful to them.

Website size

Another important aspect of evaluating the cost to redesign a website is to realize how big it is. In particular, small websites (one-page or up to twenty pages) will require the least amount of effort on the part of designers and developers, which means that the website redesign costs are likely to be moderate, basically, it’s up to 10 thousand dollars.

Websites of medium complexity in terms of the redesign are web resources with a volume of 20-200 pages (as a rule, many of them are of the same type, so they will be updated according to a single template). 

Finally, websites of great complexity, over two hundred pages, will require the most time and effort to update, and the cost of website redesign is likely to be measured in the tens of thousands of dollars.


Particular attention when evaluating the redesign website cost deserves the integration that should be implemented in the updated version of the website. It can be either plugins specific to your CMS, or third-party solutions that expand the functionality and increase the level of usability.

Unfortunately, it is not possible to estimate the website redesign price from the point of view of this aspect without knowing the specifics of your website. Therefore, to understand the budget, it is better for you to discuss this with the team that will directly deal with the redesign.

However, there is one basic rule that applies to absolutely all websites: the more integrations you plan to implement, the more time your team will need to test whether they work correctly. This means that the cost to redesign the website will grow in proportion to the number of integrations.

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Type of design (primary, competitive, or cutting-edge)

And what about asking: “How much does a website redesign cost?” from the point of view of the complexity of remakes?

Your team must clearly understand what result you expect from their work in terms of marketing. In particular, if your website is just a showcase for your business, you may not need to bother with creating something custom, which means that a basic set of redesign services will suit you best in terms of saving money. Typically, in this case, website redesign pricing does not exceed 5-10 thousand US dollars.

If your main business activity is web-based, you will need to make your website stand out from the competition. This will require more work from your team, and therefore a larger budget. Depending on the specific requirements and features of the project, average prices for website design with high competitiveness can vary from ten to twenty thousand US dollars.

Finally, some projects may require the introduction of advanced technologies such as artificial intelligence to provide their target audience with a first-class user experience. In this case, the average cost of a website redesign can grow to several tens of thousands of US dollars.

Developer’s expertise

Finally, let's talk about the expertise of your team members. For a basic redesign and trivial purposes, it may be enough for you to choose the freelancers whose portfolios you like the most. But if we are talking about projects with specific requirements (for example, if the user experience in the current version of your website is not good enough, you want to introduce trending technologies into the functionality of the website, or redo its server part so that your web resource can cope with higher user loads), you may need highly specialized website redesign UX experts with specific skills that can be provided by software development companies. 

Final Thoughts

Now you know the correct answer to the question: “How much does it cost to redesign a website?”. As you can see, to estimate website cost correctly, you have to take into account several interdependent aspects, and we hope that now you understand how to approach the budgeting procedure for this. If you are looking for specialists with an affordable website redesign cost, feel free to contact us.


Some key success metrics from the new homepage design include: 48% increase in average user time spent on the site; 94% increase in qualified sales leads.

A website redesign is a high-level overhaul that involves significantly changing elements like the code, content, structure and visuals of your current website. A great website redesign tends to boost revenue, lower bounce rates and improve user experience (UX).

With the rapid development of modern technologies, new trends appear every year. Because of this, it is important to have a website that is up-to-date, relevant, and usable. We recommend redesigning a website every two or three years to keep it handy and up-to-date.

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