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FAQ
We do not have a GIS person. What is the smallest "starter setup" that still helps?
Start with a simple screening model: 3-5 constraint layers (zoning, flood, protected areas, utilities) and 3-5 scored factors (travel time, density, income, competitors). Use a repeatable template, not one-off maps. Add scenario toggles later.
How do we avoid building a beautiful model that picks the wrong sites?
Treat assumptions like inputs you can test. Calibrate weights against outcomes from past locations, and run sensitivity checks to see which variables drive the score. Keep a human review step for edge cases, and document why a site wins, not just that it wins.
What data should we be careful with from a privacy and compliance standpoint?
Mobility, foot-traffic, and device-derived datasets can create privacy risk if used carelessly. Prefer aggregated, anonymized sources, define allowed use cases, and restrict access. Keep data lineage clear so you can explain what went into a decision and why it is defensible.
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