Visual Craft product


Alpe allows publishing your legal advertisement in any French department at the lowest cost.

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Les Echos and Visual Craft Les Echos and Visual Craft Team Visual Craft Team

About the Client

Les Echos is France's leading source of economic and financial information. It is available on the Internet, tablet, mobile and in newsstands. It deals with and analyzes all national, regional and international news with an impact on business life. Currently Les Echos is a part of the luxury goods conglomerate LVMH (Moët Hennessy – Louis Vuitton).

Les Echos and Visual Craft

More than 12 years ago Visual Craft team developed the initial version of the service called JAL for its previous owner. The partnership with the 3rd biggest newspaper in France started after JAL was acquired by Les Echos. At first Visual Craft team supported a legacy system and after some time we became a part of a big project the aim of which was to reinvent JAL from the ground up.
Lady Justice Lady Justice


In 2016 Les Echos acquired JAL - a big online platform for publishing legal ads. Even though the idea of the service was already successful - the codebase, technical solutions and overall look and feel required modernization. It was necessary to rebuild the system from scratch using modern technologies and solutions, new scalable architecture and user-friendly design that would convert much better. A separate challenge consisted in integration with the customer's ERP system and custom data synchronization functionality. We had to ensure that the data exchange is scalable, reliable and secure.

Our solution

An online platform was developed for - B2B and B2C users. The system is based on a customized open source CRM which asynchronously communicates with the frontend. A separate module is responsible for generating the publication prices depending on multiple parameters. Visual Craft was responsible for developing the frontend part, as well as technical support of the other system components.




With Alpe responsive design, the website automatically adjusts to look great on every screen, whether it's a computer, a tablet or a phone.



Another priority was to make the website as fast as possible. To reduce the loading time we've optimized the structure of the pages.



We wanted the visitors to genuinely enjoy interacting with the website. That's why the interface is simple and neat.



The designers and marketers focused a lot of effort on visitors' experience. After the platform was launched - the conversion rate became several times better.


  1. Dashboard for managing orders

  2. Integration with the majority of French newspapers

  3. Wide range of legal forms

  4. Variety of payment options


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