ALPE

Alpe allows publishing your legal advertisement in any French department at the lowest cost.

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About the Client

Les Echos and Visual Craft

Challenge

In 2016 Les Echos acquired JAL - a big online platform for publishing legal ads. Even though the idea of the service was already successful - the codebase, technical solutions and overall look and feel required modernization. It was necessary to rebuild the system from scratch using modern technologies and solutions, new scalable architecture and user-friendly design that would convert much better. A separate challenge consisted in integration with the customer's ERP system and custom data synchronization functionality. We had to ensure that the data exchange is scalable, reliable and secure.

Our solution

An online platform was developed for the two big segments of the target audience - B2B and B2C users. The system is based on a big customized open source CRM solution which asynchronously communicates with the frontend which consists of php and javascript frameworks combination). A separate module is responsible for generating the publication prices depending on multiple parameters. Visual Craft was responsible for developing the frontend part as well as technical support of the other system components.

Characteristics

Mobile-friendly

With Alpe responsive design, the website automatically adjusts to look great on every screen, whether it's a computer, a tablet or a phone.

Fast

Another priority was to make the website as fast as possible. To reduce the loading time we've optimized the structure of the pages.

Intuitive

We wanted the visitors to genuinely enjoy interacting with the website. That's why the interface is simple and neat.

Converting

The designers and marketers focused a lot of effort on visitors' experience. After the platform was launched - the conversion rate became several times better.