AI-Enhanced Real Estate Lead Generation service
The RealEstateTours is a real estate website & a social network combined in a single application that creates a business hub for those who sell, who buy the property and those who provide all kind of house-related services.
Challenge
A client in the real estate industry approached us with the concept of creating a one-of-a-kind platform that would allow any real estate agent to capture new leads through tools that help one create great content to promote listings and share those with popular social networks. One place where users can find the most useful content, connect with an agent, buy a property and even find the best home service companies within their area.
This project was intended for the client not only as a solution to current challenges, but also as a way to go into real estate product business thus creating a new source of income.
Despite having many years of experience in the industry and a promising concept, the client was unable to find the right team of developers with sufficient knowledge of the real estate industry and great product design experience to build out this app.
Our solution
One of the first challenges we faced was the lack of technical requirements or a clear vision due to limited client technical experience. Most of the team members already had a lot of experience with real estate web applications, and they quickly assisted the client in developing a unified and clear vision for the project.
We've offered a sophisticated IDX solution we've developed before, licensed it from our other client, deeply customized it, and combined it with a popular development framework to create unique functionality specific to the business requirements of this project resulting in a flexible, but cost-efficient solution.
The key feature to this product is to be able to easily create a post or an article for any selected property or create a tour of properties united by one theme, allowing the agents to publish the posts to the platform, or share with popular social networks and collect leads from clients engaging with the content. Finally, we've added chatting, comment, and user interaction with the posts.
![IDX integration]()
IDX integration
With our powerful internet data exchange (IDX) solution, we allow users to view listings on a map of the area. Users can filter on a plethora of criteria including but not limited to prices, size, rooms, etc.
![Property details]()
Property details
Show properties on the map and information about: features, area info, schools. App has calculators: mortgage, loan affordability, loan comparison, refinance.
![Different data layers]()
Different data layers
Area information, demographics, school information, boundaries, and places of interest.
![Add to favorites]()
Add to favorites
Save your listings, searches, and tour invitations.
![Create a Tour]()
Create a Tour
Create an article for one or several properties: add image or video, title, area description, categories, tags, and text.
![Share articles to social networks]()
Share articles to social networks
Share to all popular social networks with the click of a button.
![Dedicated agent area]()
Dedicated agent area
A place for any real estate agent to set up their profile, upload license, markets, and company info. They can set up the public facing area to display their posts, articles, listings and collect leads from visitors filling in any forms.
Innovative solutions
We always strive to stay abreast of the latest trends and developments in software development. With the advent of OpenAI technologies, we rapidly adapted to the evolving AI sector and integrated these cutting-edge technologies into real estate projects. This initiative not only demonstrates our agility and innovative approach but also provides significant benefits by enhancing the RealEstateTour project’s capabilities in line with the most advanced trends in artificial intelligence and technology.
After implementing Artificial Intelligence, particularly OpenAI's GPT model, in the RealEstateTours project, we succeeded in streamlining the process of writing Posts, providing more attractive and detailed content for the users of the platform.
There are several aspects that were changed and improved due to the in-time and efficient use of AI integration in the process of content creation:
Automated Content Generation:
With the help of AI users now can automatically generate comprehensive and appealing post titles, descriptions, and content based on input data like location, size, amenities, and other key features, that can be automatically extracted from lists or manually corrected. This reduces the time and effort required by users to craft post content.
Error Reduction:
The integrated AI generator ensures the minimizing of grammatical or factual errors, enhancing the professionalism and credibility of the post.
Multilingual Support:
For platforms catering to a global audience, AI can generate post content in multiple languages, expanding the reach of listings to non-English speaking users.
SEO Optimization:
The AI incorporates SEO best practices into the content, using relevant keywords to improve the visibility of listings in search engine results.
By leveraging AI for content creation, the RealEstateTours platform can ensure high-quality, consistent, and efficient production of post content, significantly enhancing the user experience and engagement.
Open AI Integration
Select area/district or building on the map
Request for generation: topic, description, tags, content
Display generated data on TRET interface
Send geodata of the multipolygon to ChatGPT
ChatGPT data generation
Result
We collaborated with the client to create a platform that enables real estate agents and their customers to be on the same application to communicate effectively.
We delivered an easy-to-use platform, which is not only a great tool offering advantages for real estate agents, but also a source of new revenue for the client.
The platform solves a variety of problems: it enables home buyers, renters, and related service providers to negotiate, post listings, communicate, exchange experiences, and share best practices.
With deep experience in product design, the team transformed the client's idea into a successful product.
Technologies
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